威力彩玩法

29 Mar 2019, 15:01
  • 厂枚谤别苍
    Amelang
    厂枚谤别苍 Amelang is a staff correspondent and coordinates the 威力彩玩法 focus project on company climate claims.

A tectonic shift: Reporting on the business upheaval triggered by the energy transition

Stepping up 威力彩玩法's coverage of the business upheaval triggered by the energy transition, and our upcoming Global Energy Transition Journalism conference #GETJO19, led me to reflect on my work as a correspondent covering this field. What is my key takeaway from visiting countless conferences, writing innumerable news and analyses, and interviewing dozens of managers and industry experts? I believe we're currently witnessing a tectonic shift.

For many years, it seemed to me the German business community and their associated lobby groups were dragging their heels in the shift to a renewable energy future, delaying or even blocking progress every step of the way. Policymakers had to push grudging companies toward this future, while business leaders noisily complained the energy transition was leading the country down a blind alley.

But now, the tables appear to have turned. By and large, it is companies that suddenly lead the way, while reluctant policymakers have to play catch-up. Countless new emission-cutting business ideas and innovations are popping up 鈥 both in young companies and industry behemoths 鈥 but are restrained by outdated regulation. An ever larger part of the business community is now concerned that Germany is falling behind in the global race to a low-carbon future.

The transition itself 鈥 and my perception of the shift 鈥 was subtle and gradual, but a few key moments stand out. Obviously, the tone of the debate had started to shift noticeably after the Paris agreement, when it finally dawned on many companies that Germany鈥檚 energy transition was not an isolated phenomenon, but had morphed into a global trend. Secondly, the landmark 鈥淐limate Paths鈥 study by the powerful and in my view rather hesitant 鈥 to put it mildly! 鈥 Federation of German Industries (BDI) stated in early 2018 that the energy transition is good for the German economy. I vividly remember a seasoned and visibly stunned colleague whispering to me during the presentation: 鈥淲ow 鈥 Do I get this right? The industry now wants the energy transition!?鈥

A few months later, I wrote a deep-dive analysis for 威力彩玩法 with the headline 鈥German industry embraces Energiewende transformation challenge.鈥 At the time, I was seriously concerned about going out on a limb with this title 鈥 was this not going too far?

Thankfully, the events unfolding in the months to follow substantiated my interpretation. Industry now appears largely united in its vocal call for a price on CO2 emissions; VW announced its ambition to turn from dieselgate pariah to zero-carbon pioneer; chemical giant BASF plans to lead the way towards a low-carbon future, Thyssenkrupp sketched its path to hydrogen-based steel production, Lufthansa will start sourcing renewable fuel, and so on.

Obviously, many of those companies still have to put serious money where their mouth is. But it鈥檚 a start, and we see increasing evidence that a rapidly increasing number of company commitments to decarbonise now go well beyond greenwashing.

The idea has now firmly taken root in much of the business community that decarbonisation is an irreversible phenomenon 鈥 and that you can make good money when you take the lead. Visiting start-ups like Lumenaza, Thermondo and ubitricity for our ongoing series of portraits was also a revealing experience in this regard - their overall dynamism, optimism, ambition and confidence is infectious.

My impression is that both environmental journalism and business journalism still need to adapt to these new realities, and I can鈥檛 wait to discuss these issues at the Global Energy Transition Journalism conference #GETJO19.

Next week, I鈥檒l be heading to the world鈥檚 largest industry fair in Hanover. I can鈥檛 wait to see how the fight against climate change is reflected there. Let's see whether there is even more evidence of a tectonic shift.

Journalism for the energy transition

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