“TRANSFORM 2025+” aimed at making VW brand world leader in e-mobility
VW, Germany’s biggest carmaker, has specified its ambitions to become the “world market leader in e-mobility”. The company’s “TRANSFORM 2025+” strategy foresees making “e-cars the new trademark” of the core VW company. It also aims to sell one million e-cars annually within less than ten years, VW’s brand director Herbert Diess said in the press statement. The carmaker will invest some 2.5 billion euros in its “e-offensive”, which will “fundamentally alter” its corporate structure, Diess added. VW recently announced it was going to axe about 30,000 jobs worldwide in a shift to e-mobility that followed last year’s revelations of a large-scale emission fraud scheme practised by the carmaker.
Read the press release in English .
For background on VW’s shifting strategy, see the 淨 factsheet Dieselgate forces VW to embrace green mobility.