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Climate Action Germany (DUH) has won a lawsuit against TotalEnergies over 鈥渃limate-neutral鈥� and 鈥淐O2-compensated鈥� heating oil claims, the environmental NGO . DHU had sued on the basis that TotalEnergies鈥� Thermoplus heating oil was advertised to consumers in a way that violated consumer protection law, claiming the product was climate neutral because the company compensated emissions via offsetting schemes in India and Peru. Granting 鈥渦nprecedentedly clear condemnation鈥� of consumer deception, the D眉sseldorf Regional Court ruled that TotalEnergies will have to stop advertising its Thermoplus heating oil as 鈥淐O2-compensated鈥� and be specific about the offsetting schemes the company is using to compensate for emissions, according to the NGO. 鈥淭his is no way to protect the climate if you allow consumers to be persuaded that an oil heating system can be operated in a climate neutral way with an indulgence payment of 40 euros per year to an oil company,鈥� DUH federal director J眉rgen Resch said.

The case, filed in 2022, is the first of 15 legal proceedings the NGO has brought against misleading advertising promises claiming that products are 鈥渃limate neutral鈥� on the basis of doubtful offsetting schemes. Having a 鈥渘et zero鈥� target or launching a 鈥渃limate neutral鈥� product is the new normal for companies. But these claims are difficult to verify, and mostly don't add up when checked carefully. In the worst cases, they are pure greenwashing 鈥� misleading consumers and investors by hiding continued emissions. The European Commission has recently proposed a set of detailed rules for companies to back up their green claims on products.