New VW head Diess 鈥渃ould outshine Tesla CEO Elon Musk鈥� in boosting e-mobility
Euractiv
The new head of Germany鈥檚 VW, Herbert Diess, 鈥渨ill consistently steer the largest car company in the world towards e-mobility鈥�, Martin Seiwert writes on euractiv.de. Diess鈥檚 commitment to e-cars 鈥渋s an affair of the heart for him鈥�, Seiwert says, arguing that Diess had proven this during his time at VW鈥檚 competitor BMW. He writes that Diess could become a trailblazer for e-cars like Tesla CEO Elon Musk if he follows through with his promises. While Musk made e-mobility a priority for large carmakers, Diess 鈥渃ould play the important role of pulling e-cars out of the luxury segment and make them available for the masses鈥�.
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